If you are in business you are in the business of marketing! No matter what your product or service is you must have an effective scalable marketing plan. There is no blue print to a marketing plan but many say that in order to increase your efficiency in business you should have at least seven different sources that consistently provide your business with traffic, leads and ultimately sales. You MUST also have a great retention plan to stay in touch with clients and business partners. I would like to share several sources that have proven to me over time to be very valuable in creating leads and keeping them in your pipeline.
Face to Face Networking - Many avoid this but it is by far the best way to grow just about any business. Great organizations like BNI and your local Chamber of Commerce will get you in front of people that can turn into business partners.
Fancy Fliers - there are several creative sources like Crazy Millions that provide unique fliers that people hold on to. We average a 3% to 5% call return from this source.
Online Lead Sources - Can't find enough leads? You can buy them online cheap. Sources like Reference USA are free and Info USA is very affordable. Depending on what you are selling, it is likely you can find leads online.
Online Social Networking - Any business owner that is not turning leads from Facebook, LinkedIN and other networking sites are completely missing the boat. Make friends and make an appointment!
Making the Calls! - This is the part that many business owners dread. You can create a Phone Zone group or use a service like CitaLink that will have you making 100 calls in an hours time.
Staying in Touch -with clients and customers that are just not ready to buy or partner with you is crucial. Sites like www.TXTBlaster.com and AWeber are inexpensive and great for staying in touch.
Stay tuned for elaboration on each one of these sources and how you can use them!
Until Next time Here is to your success! Jason Wheeler 866-833-7413 | Come to a FREE Bay Are Seminar |
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